Nichole Seguin

Digital Marketing & Content Manager @GM Financial

Detroit, MI, US

Develop and own the North American B2C content strategy, driving alignment with both short-term and long-term marketing objectives for GM Protection, Chevrolet Protection, Buick Protection, GMC Protection, Cadillac Protection, Nomad Protection, CarBravo Protection, and PowerUp Protection.• Lead and mentor a marketing specialist, fostering professional growth and ensuring strategic alignment with organizational goals.• Direct agency partners in the creation of compelling customer-facing marketing materials, including point-of-sale assets, videos, website and social media content, and more.• Establish and enforce GM Protection brand guidelines to maintain consistency and enhance brand equity.• Collaborate cross-functionally with marketing and design teams to develop, refine, and optimize digital content strategies tailored to platform-specific needs.• Design, execute, and manage social media strategies to expand audience engagement and brand reach.• Analyze and report digital marketing campaign performance, leveraging insights to optimize media spend and drive results.• Identify and capitalize on emerging trends and opportunities to innovate and implement creative growth strategies.• Ensure seamless integration of Protection content and tools on Tier 1 and Tier 3 websites to maximize visibility and user experience.• Direct content for Tier 3 websites and the In Dealership Digital Network, ensuring alignment with Protection brand guidelines.• Edit, proofread, and optimize all content for accuracy, tone, and compliance with legal, compliance, and privacy standards.• Drive SEO optimization and identify SEM/OLA opportunities to enhance brand visibility and lead generation.• Founder and Chair of the GM Protection Culture Committee, spearheading initiatives to foster a positive and inclusive workplace culture.• Engage in mentorship as both a mentor and mentee within GM Financial\'s Global Mentoring Program, promoting professional growth and knowledge-sharing.

Oakland University

BA Journalism, Art History