Marcus Castro Nascimento
Brand Strategist | Creative Strategist | Strategy | Branding
- Role
- Associate Director of Strategy at Bbdo New York
- Location
- Brooklyn, NY, US
- LinkedIn followers
- 500 followers
About Marcus Castro Nascimento
I\'m a brand strategist that believes the strategy\'s success is in the right balance between data and creativity. Data alone leads to a boring repetition of the past. Creativity without data is just a guess, a lucky game. The ideal strategy starts with keeping a finger on the pulse of social-cultural trends, innovations, and tech. Then, I go into a deep dive to understand data on consumer behavior and competition. Lastly, creativity adds a layer to all the findings to arrive at surprising, unexpected, and unique insights. Using this process, I\'ve successfully created strategies that drive bottom-line impact while emotionally connecting with customers.I\'ve been lucky to work in world-class agencies across continents in great projects in the United States and Brazil across multiple verticals, including sports, entertainment, auto, beauty, and CPG.My core strengths are my solutions-oriented approach, ability to quickly identify trends and cultural intelligence, and my understanding of consumer behavior. My experiences in creative strategy, digital strategy, sports marketing, and brand planning include working for prestigious and global clients such as Nike, Adidas, Hellmann\'s, Nexxus, and Coca-Cola.Specialties: Brand Strategy, Digital Strategy, Innovation Strategy, Strategic Planning, Sports Marketing, Consumer Behavior, Cultural Insights, Business Intelligence, Sponsorships, Marketing, Brand Development, and Digital Marketing.
Experience
Associate Director of Strategy
Jan 2026 — Present
Education
Columbia University
Master of Science - MS, Sports Management
2018 — 2020
New York University
Analyzing Consumer Behavior
Faculdade Cásper Líbero
Graduation, Advertising
Skills
- Project Management
- Digital Strategy
- Market Planning
- Market Research
- Sports Marketing
- Strategy
- E-Commerce
- Marketing
- Strategic Planning
- Digital Marketing
- Advertising
- Online Advertising
- Marketing Strategy
- Sports
- Marketing Communications
- Digital Media
- Integrated Marketing
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