Naru Radhakrishnan
CEO, The Better India
- Role
- Chief Executive Officer at The Better India
- Location
- Chennai, TN, IN
- LinkedIn followers
- 500 followers
About Naru Radhakrishnan
Just before COVID-19 I returned to India, to intentionally shift from the corporate world to the development sector—applying my expertise to drive impact where it matters the most. My focus has been on working with social enterprises that address developmental needs in a commercially viable and scalable way. Over the last six years, I have worked with organizations across agriculture, grassroots journalism, impact investing, energy, education, and conservation.Before this transition, I spent over two and half decades in leadership roles at WPP, working across creative (Ogilvy), media (GroupM), and data (Kantar). My work involved partnering with global CPG leaders like Unilever and P&G and collaborating with tech giants such as IBM, Qualcomm, Google, and Meta. I played a key role in scaling operations and accelerating digital adoption across Asia.Beyond my core work, I stay engaged with industry bodies, serve on award juries, and advise startups pro bono on product and marketing strategy. Staying active as a marathoner and long-distance biker keeps me grounded and energized for the road ahead.
Experience
Chief Executive Officer
Sep 2024 — Present
As the CEO of The Better India, I lead our mission to transform journalism through solutions-oriented storytelling that highlights effective responses to societal challenges. I focus on building revenue streams through partnerships with Foundations, CSR initiatives, and Advertisers that align with our vision. By fostering relationships with key stakeholders, guiding innovative content, and ensuring operational excellence, I aim to inspire action and empower communities. Together, we redefine media’s role in society and amplify constructive narratives that drive positive change.
Education
Vivekananda College, chennai
B Sc, Maths
1986 — 1989
TAPMI
PGDM, Mktg & Finance
1989 — 1991
Harvard Business School
EXECUTIVE EDUCATION, GENERAL MANAGEMENT PROGRAM
2012 — 2012
Skills
- Talent Management
- P&L Management
- Start-Ups
- Management
- Strategic Planning
- Integrated Marketing
- Media Strategy
- Business Strategy
- Customer Insight
- Marketing
- Media Buying
- Media Planning
- B2b
- Advertising
- Digital Media
- Digital Strategy
- Digital Marketing
- Strategy
- Marketing Strategy
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