Narotam Relwani

About Narotam Relwani

I’m a Customer Experience and Digital Transformation leader with over 20 years of experience helping global enterprises design and scale data-driven, personalized, and measurable customer engagement ecosystems.As a Principal Director at Accenture Song, I work across multidisciplinary teams that integrate strategy, data, and innovation to deliver customer experiences that drive growth, efficiency, and brand loyalty. My focus is enabling organizations to turn complex customer data into real-time intelligence and meaningful engagement, using AI, automation, and next-generation operating models.I’m passionate about harnessing Generative AI (GenAI) and responsible data frameworks to reimagine how content, insights, and experiences are created and delivered—transforming marketing workflows, accelerating personalization, and driving measurable impact across the customer journey.

Experience

1. Customer Experience & Marketing Transformation Leader Ai, Martech, Personalization

   Accenture Song

   Aug 2022 — Present · Boston, MA, US

   Own and deliver enterprise-scale CX and digital transformation programs across Financial Services, Healthcare, and Life Sciences. Partner with senior executives to modernize engagement platforms, unify customer data, and drive measurable revenue and efficiency gains.Operationalize GenAI and emerging technologies by embedding AI, automation, and real-time decisioning into day-to-day marketing and customer workflows — moving teams from pilots to production.Design and stand up data-driven CX operating models that connect marketing, technology, and content supply chains, improving speed-to-market by 30–40% and increasing campaign effectiveness.Advise CMOs and CIOs on pragmatic CX roadmaps, digital maturity, and responsible AI adoption with a focus on scalable, compliant execution.Build and lead cross-functional global teams that deliver reliable, insight-led customer experiences at enterprise scale.

Education

• Maharashtra Institute of Technology

  Bachelor of Science, Mechanical Engineering

• SYMBIOSIS INTERNATIONAL UNIVERSITY

  MBA, Finance

• Bentley University

  MS, Computer

Skills

• Saas
• Salesforce.com
• Multi-Channel Marketing
• Product Management
• Enterprise Software
• Consulting
• Management
• Team Leadership
• Cross-Functional Team Leadership
• Business Process
• Business Process Improvement
• Go-to-Market Strategy
• Business Alliances
• Training and Enablement
• Business Intelligence
• Customer Relations
• Leadership
• Demand Generation
• Interactive Marketing
• Solution Selling
• Operations Management
• Email Marketing
• Professional Services
• Lead Generation
• Solution Delivery
• Deliverability
• Crm
• Analytics
• Database Marketing
• Training
• Customer Relationship Management (Crm)
• Mobile Marketing
• Entrepreneurship
• Sdlc
• Start-Ups
• Solution Architecture
• Software as a Service (Saas)
• Business Development
• Marketing Automation
• Technical Support