Narmadha Janarthan

About Narmadha Janarthan

I am a senior media and brand strategy leader with 18 years of experience accelerating business growth, driving large-scale media transformation, and leading high-performing teams across television, OTT, digital media, and integrated communication ecosystems.I specialize in steering organizations through digital-first shifts by combining data-driven insights, audience segmentation, CXO-level consulting, and integrated media planning that strengthens brand visibility and delivers measurable ROI.Across my leadership roles at Mindshare (GroupM), SonyLIV, Star Sports, Star Vijay, and Real Image Media Technologies, I have: Delivered 25%+ topline YoY revenue growth through strategic media planning and client acquisition Driven 10X revenue expansion in new markets through high-impact pitching and integrated campaigns Built and mentored high-performing cross-functional teams across digital, planning, and sales Led multimillion-dollar portfolios, strengthening brand equity and consumer engagement Enabled brands to shift from traditional to digital-led integrated communication strategiesWith deep experience across TV, OTT, sports, entertainment, media sales, integrated campaigns, and content partnerships, I bring a strong mix of strategic direction, operational excellence, and creative problem-solving.I am passionate about brand transformation, consumer insights, media innovation, and building scalable strategies that drive market leadership.Open to CXO engagements, global opportunities, leadership roles, and remote/relocation options.

Experience

1. Partner

   WPP

   Jun 2021 — Present · Chennai, IN

   Senior Media & Brand Leader | 18 Years in TV, OTT & Integrated Communications | P&L Ownership | CXO Engagement | Revenue & Growth Strategist | Driving Digital-First Media Transformation

Education

• University of Madras

  Mass Communication