Nariya Espinoza
Account Marketing Specialist (ABM & Growth) | Product-Led Growth (PLG) | Technical Positioning & AI Workflows
- Role
- Account Marketing Specialist (Abx & Growth) at SolarWinds
- Location
- Austin, TX, US
- LinkedIn followers
- 500 followers
About Nariya Espinoza
Product marketing professional with expertise in both ABX/ABM and go-to-market strategy, currently driving enterprise, partmer and public sector initiatives at SolarWinds. Skilled in messaging, in-product marketing (Pendo), and data-driven campaign execution, with a track record of driving engagement, adoption, and measurable business results. Passionate about bridging product, marketing, and sales teams to deliver cohesive experiences and support growth across complex B2B environments.
Experience
Account Marketing Specialist (Abx & Growth)
Oct 2024 — Present · Austin, TX, US
Product and ABM specialist with experience driving product adoption, enterprise engagement, and revenue growth- Managing 1-1, 1-few and 1-many growth workflows for New Logo Observability campaigns, optimizing for pipeline velocity and conversion- Architecting scalable AI-driven workflows and LLM prompts to automate personalized nurture sequences and sales enablement.\"(This directly hits their \'AI SDR\' requirement)-Skilled in messaging strategy, campaign execution, and Pendo guide creation to enhance customer engagement-Experienced in cross-functional collaboration, competitive research, and public sector marketing initiatives.
Education
Southern New Hampshire University
Master of Science - MS, Marketing, Marketing Research Analytics
Southern New Hampshire University
Bachelor of Science - BS, Marketing
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