Narine Ashnalikyan

About Narine Ashnalikyan

Twelve years of creative, strategic, and persuasive copywriting, copyediting, and content managing in the, technology, e-commerce, promotional products, finance, insurance, HR, and nonprofit industries. Polished writing and storytelling skills, a vision for all things branding, and experience in web, video, print, and email. Skills & Highlights: Writing, Editing, Proofreading, SEO Strategies, B2B, B2C, Client Facing, Blogs, Web, Digital, Print, Emails, Press Releases, Product Marketing, UX Copywriting, E-Books, Articles, Sales Sheets, Internal Communications, Brochures, Packaging, Instruction Manuals, Social Media. Technical Skills: Salesforce, Quip, Slack, Asana, Acrolinx, Figma, Adobe Premiere, WordPress, BlogSpot, Tumblr, Microsoft Suite, Social Media, Script-Writing, Canva, Trilingual: English, Armenian, and conversational Spanish. Bonus: I am a creative writer and poet. My poetry book, I Hear the Birds Sing, is available in paperback and eBook versions on Amazon and globally on : https://store.bookbaby.com/book/I-Hear-the-Birds-Sing

Experience

1. Copywriter

   Amazon Web Services (AWS)

   Aug 2022 — Present

   re:Invent 2023: Wrote easy-to-understand UX web content for three new re:Invent product launches with new websites: Stats for first two months Site 1) 17,743 views and a 90.4% engagement rate, Site 2) 16,940 views, 88.2% engagement rate, & Site 3) 19,065 views, 70.27% engagement rate. • AWS Generative AI Services: Led cross functional delivery of copywriting services for new AWS Generative AI launches, such as Amazon Bedrock and Amazon Titan, and coordinated feedback from Product Marketing, C-Suite executives, and senior AWS leadership. • AWS Blog: Delivered accurate content by building relationships, and interviewing and partnering with subject matter experts to enhance and edit blog content. • AWS Case Studies: Wrote case studies about specific Amazon Web Services to effectively showcase AWS capabilities and show customer success. • New Template: Within first month of employment, delivered clearer UX web copy for existing sites for urgent project to rewrite, optimize, and use new template for several web migrations. • AWS Video Team: Wrote scripts to aid sales teams and demonstrate AWS service efficacies and cost savings at keynote AWS summits and conferences. • Collaborated with designers and copyeditors to enhance content, coordinate design assets, ensure adherence to AWS guidelines, and improve accessibility content. • Optimized approvals process and workflow with product marketing managers, product managers, attorneys, and other stakeholders to ensure accurate and legally sound content.

Education

• University of California, Santa Cruz

  Bachelor's Degree

• Clark Magnet High School

  High School