Naresh Kumar
Product Executive - International Marketing | M. Pharma | MBA Marketing
- Role
- International Product Executive at Bionutrica
- Location
- Karnal, HR, IN
- LinkedIn followers
- 500 followers
About Naresh Kumar
Results-driven Product Executive with proven expertise in both domestic and international pharmaceutical marketing, specializing in product launches, brand management, and scientific communication across diverse therapeutic areas including probiotics and infertility.Successfully launched EvaBiom in the domestic market (infertility segment), managing the complete product lifecycle from development to market execution.Currently working as a core member of the International Business PMT team at Zee Laboratories, handling a diverse portfolio of 34+ products across multiple regions—including nutraceuticals, tablets, and injectables. Actively involved in launching and repositioning products based on market dynamics through strategic brand planning, product presentations, CMEs, field training, and localized marketing campaigns.Academic Background:M. Pharma – Strong foundation in pharmaceutical sciencesPursuing MBA (Online) – To enhance business strategy and leadership skillsRecognized for my analytical skills, scientific acumen, and communication abilities that support impactful branding, market penetration, and revenue growth.With hands-on experience in both domestic and international markets, I bring a 360° understanding of pharma marketing—adapting strategies to fit local needs while aligning with global goals. Passionate about innovation, continuous learning, and creating value across borders in the healthcare space.
Experience
International Product Executive
Apr 2025 — Present · Karnal, IN
Product Executive – International Business | Zee Laboratories Ltd.As the sole Product Management Team (PMT) member in the International Business Division at Zee Laboratories handling Bionutrica division (UK base), I drive B2C brand strategies across global markets and help B2B for brand selection.My role in driving international business strategies across French West Africa, East and Central Africa. Currently, I have the privilege of overseeing operations in Uganda, Rwanda, Ivory Coast, Burkina Faso, Mali, Benin, and Guiana.I specialize in market research, brand evaluation, and competitive analysis to relaunch legacy brands and introduce focused products in emerging international markets. My work involves strategic positioning, brand revitalization, and business development to maximize visibility and uptake of Zee’s formulations worldwide.
Education
College of Pharmacy, Pt. B.D.Sharma, PGIMS, Rohtak
Bachelor of Pharmacy - BPharm, Pharmaceutical Sciences
2018 — 2022
Panjab University, Chandigarh
Master of pharmacy, Pharmaceutical analysis
Amity University Online
Master of Business Administration - MBA, Marketing
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