Naresh Chouhan

WORK HISTORY

EDUCATION

SKILLS

ABOUT NARESH CHOUHAN

I am a marketing leader with over 20 years of experience in multinational corporate, start-up, and scale-up technology companies. I have a track record of driving Go-To-Market (GTM) strategies that deliver substantial growth in Annual Recurring Revenue (ARR), including leading successful acquisitions and securing investment funding.I thrive on collaboration across functions and geographies, partnering with investors, executives, and diverse marketing functions. I’ve built and led global marketing teams focused on acquisition, growth, and retention, scaling operations for organisations ranging from startups to large corporates.A passionate advocate for AI/ML in marketing, I’ve addressed challenges like delivering personalised content and improving attribution models. My AI-driven strategies have optimised resource allocation and investment, driving acquisition and retention outcomes. I am a graduate of MIT’s Artificial Intelligence and Machine Learning Program, specialising in Generative AI, NLP, and Deep Learning.Experience Overview- Extensive experience working with publicly listed, Private Equity, and Venture Capital-backed companies across Tech, SaaS, Cybersecurity and Fintech- Partnered with investors, VCs, and Boards to align marketing strategies with business goals, and secure funding- Leadership in turnaround, scale-up, and growth environments, driving 10x ARR growth leading to acquisitions or additional funding rounds- Former roles: CMO, VP Marketing, and Board Advisor, with accountability for reporting on marketing OKRs at the Board level.Leadership and Strategy- Built multinational, multidisciplinary teams across functions like content, campaigns, product marketing, performance and field- Collaborated with leadership and investors to define GTM strategies, optimising marketing operations to fuel growth- Managed marketing budgets up to $5M, balancing resource allocation to maximise ROI and growth.GTM and Data-Driven Marketing- Led global product launches, market expansion, and ARR growth initiatives- Leveraged AI/ML to improve marketing attribution, personalise content delivery, and inform GTM decisions- Proficient in managing ABM tools (DemandBase, 6Sense) and analytics platforms (Tableau, Domo) to drive actionable insights.Technical and Operational Expertise- Skilled in CRM and marketing automation platforms (HubSpot, Salesforce, Marketo), driving efficiency in digital marketing and demand generation- Experienced in UI/UX, web design, and integrated digital marketing strategies for digital campaigns