Naresh Kumar
Digital Marketing Manager @ESAB
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WORK HISTORY
Digital Marketing Manager @ESAB
Chennai, IN
1) Leading ESAB GCE shared services team’s digital marketing strategy supporting three global brands acrossmedical, industrial, and specialty gas equipment verticals.2) Managing digital projects ranging from PPC, Linkedin ads, marketingautomation and email marketing for ESAB GCE brands.3) Producing brand strategy for GCE social accounts. Improved brand voice by 25%and website traffic by 30% in the last 7 months.4) SLAs were met by over 90% in the last 12 months.5) Demand generated through Linkedin ads for brand awareness and top of thefunnel enquiries6) Improved MQL to SQL ratio by 5% adapting tailored email communication7) Managed over $200k digital spent over campaigns driving awareness andconsideration.8) Planned full-funnel content and creative strategy for all industrial and medicalbusiness.9) Cross-functional collaboration across product, technical and marketing teamsacross USA, European countries and UAE.10) Reduced email hard bounce rate from 1.5 to 0.5
EDUCATION
Eve matricultion higher secondary school
Maths & Science
Jaya Engineering College
Bachelor of Engineering - BE, Mechanical Engineering
ABOUT NARESH KUMAR
With 9 years of experience in digital media, I bring a unique blend of strategic vision and data-driven precision to every project. I specialize in managing end-to-end marketing operations, covering content, SEO, CRM, paid media,(google ads and Linkedin ads), and marketing automation. My analytical mindset enables me to build insightful reports and dashboards, providing the leadership team with actionable insights that drive smarter, faster decision-making.Throughout my career, I’ve led and collaborated with diverse, cross-functional teams across countries, refining my adaptability and cultural awareness. My experience in team management and leadership has equipped me with the skills to inspire and align teams around shared goals, all while maintaining a focus on measurable results.My background in product management also allows me to bridge the gap between technical development and customer needs. By aligning product and market strategies, I help ensure our solutions not only meet but exceed industry standards.Driven by a passion for continuous improvement, I’m dedicated to making an impact through strategic marketing and insightful analytics. Let’s connect to discuss how data-driven decisions and innovative digital strategies can shape the future of marketing.
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