Naresh Kumar
Digital Mktg Advisory Associate
- Role
- Digital Mktg Advisory Associate at Accenture in India
- Location
- Hyderabad, TG, IN
- LinkedIn followers
- 500 followers
About Naresh Kumar
Digital marketer with 5+ years of experience helping brands grow through strategic…
Experience
Digital Mktg Advisory Associate
Sep 2024 — Present · Hyderabad, IN
JOB RESPONSIBILITIES: Managed end-to-end campaign execution across DV360, Google Ads, and Meta Ads, including creation, monitoring, and ongoing optimization to ensure efficient pacing and enhanced performance, resulting in improved ROI and maximized return on ad spend (ROAS). Managed campaign budgets effectively, ensuring optimal allocation and performance against KPIs. Developed, executed, and optimized Paid Search & Social Media campaigns on Google Ads and Meta Ads Manager (Facebook and Instagram), including audience targeting, ad creative development, and performance optimization. Monitored, analyzed, and reported on search & social campaign performance, providing insights and recommendations for improvement. Tracked, analyzed, and reported on key performance indicators (KPIs) for all paid media campaigns (Search & Social), providing actionable insights and regular performance updates to stakeholders. Utilized Google Analytics, Google Tag Manager, and platform-specific analytics tools to monitor user behavior, conversion tracking, and overall campaign effectiveness.Continuously optimized A/B test ad copy, landing pages, targeting parameters, and bidding strategies to drive performance improvements.Stayed up-to-date with the latest trends, best practices, and platform updates in paid search (DV360 & Google Ads) and Paid social
Education
Jawaharlal Nehru Technological University Hyderabad (JNTUH)
B. Tech , Mechanical Engineering
2010 — 2014
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