Paolo Narag

About Paolo Narag

I started my career in sales, owning a retailer relationship and a real P&L. That’s where I learned how brands actually win. On shelf. In negotiation. In the decisions that turn strategy into revenue.From there, I moved into brand leadership roles across healthcare and grooming, owning end-to-end P&L responsibility, annual planning cycles, and launch execution across the US and Canada. I’ve built startup brands from zero, scaled them across markets, and led turnaround and trade-up strategies that delivered measurable top-line and bottom-line growth.Over time, I learned that operational excellence alone is not enough. The brands that win align people behind a clear story. Creativity became the multiplier. Not creativity for awards, but creativity that sharpens value perception, earns retailer belief, and drives commercial results.Today, I lead global brand strategy for premium CPG businesses at scale, combining P&G discipline with Mars creativity. My work spans revitalizing icons, scaling challengers, and launching new categories, always grounded in commercial rigor, data, and execution.Specialties: Global Brand Strategy | P&L Management | Innovation Pipelines | Integrated Marketing | Consumer Insights | Cross-Market Expansion | Storytelling & Creative Development

Experience

1. Global Brand Director - Sheba

   Mars

   Dec 2025 — Present · Nashville, TN, US

   Leading the global SHEBA brand during a period of transition, with full accountability for brand strategy, 5YR growth target, creative excellence, and growth acceleration across regions.Global lead for a $1.8B premium brand, driving strategy, innovation, and creative platforms across NA, EU, and key international marketsSteward of SHEBA’s global brand vision, including board-level leadership and cross-regional alignmentOrchestrating global campaigns, innovation pipelines, and core renovation to accelerate growth toward the 2030 ambitionLeading and empowering a global team and agency ecosystem to deliver with focus, clarity, and sustainable excellence

Education

• Harvard Business School Online

  Certificate, Disruptive Strategy

  2023

• UNC Kenan-Flagler Business School

  B.S. Business Administration with Highest Distinction, Consulting & Marketing; Philosophy Minor

Skills

• Leadership
• Social Media
• Basic Html
• Css
• Data Analysis
• Google Adwords
• Microsoft Word
• Team Leadership
• Communication
• Google Analytics
• Photoshop
• Marketing Strategy
• Ace Certified Personal Trainer
• Microsoft Powerpoint
• Cpr Certified
• Microsoft Office
• Sales
• Social Media Marketing
• Powerpoint
• Microsoft Excel
• Time Management
• Customer Service
• Social Networking
• Management
• Accounting