Napat Poonsawad
- Role
- Product Growth Marketing Manager, Global Smb Ads Marketing, Youtube at Google
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Napat Poonsawad
Product Marketing | Strategic Business Planning | Data-driven Execution
Experience
Product Growth Marketing Manager, Global Smb Ads Marketing, Youtube
Sep 2022 — Present
Report directly to Head of Global Ads Product Growth under the Global SMB Ads Marketing team • Define the global acquisition and onboarding programs strategy to acquire new YouTube advertisers by working with extended Marketing teams, and partnering with cross-functional teams such as Sales, Product, Engineering, Finance, Creative and Localization and more. • Work with global, regional and local counterparts to coordinate revenue and OKRs target setting, and conduct ongoing performance assessments to meet the revenue targets. • Launch and measure acquisition and onboarding testing, and scale the successful campaigns across scaled marketing channels and touch points e.g. Paid Media, Scaled Marketing Communications, and Websites, and to strategic partners and agencies. • Optimize the marketing user-journey for YouTube Ads and the broader SMB journey with Google. • Collect feedback on the offering cross-functionally, optimize programs, and identify new segments and opportunities by measuring and analyzing results.
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.