Naoufal Fillali
Leading the global SDR org and outbound GTM operations across North America & EMEA, driving predictable pipeline @beqom
- Role
- Manager, Global Sales Development at beqom
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Naoufal Fillali
Global SDR leader overseeing multi-region teams and outbound GTM programs to build predictable enterprise pipeline\"The simplest man with passion will be more persuasive than the most eloquent without.\" La Rochefoucauld
Experience
Manager, Global Sales Development
Feb 2025 — Present
Moved to the beqom New York City office, supporting our global SDR team.Scaled outbound program to +80% YoY meeting growth over 3 consecutive years across North America + EMEADrove top-of-funnel impact, delivering 57% YoY growth in qualified pipeline — 113% team quota achievement for 2025Built and enforced a standardized outbound playbook and SDR methodology to generate predictable pipelineOwned Outbound GTM execution for 3 product launches (Total compensation, Performance management and pay equity) aligning outbound strategy with ICP and messagingHired, onboarded and managed 15+ SDRs, scaling team capacity and performanceExpanded the tech stack (Outreach, Lusha, Nooks, Lemlist, Gong)
Education
NEOMA Business School
Master spécialisé, Communication d'entreprise
2018 — 2019
Ecole nationale de commerce et de Gestion de Casablanca
Marketing
2013 — 2018
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