Naoshi Yamauchi
Digital Consultant and Leader @Durmc
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WORK HISTORY
Digital Consultant and Leader @Durmc
Raleigh-Durham-Chapel Hill, NC, US
I specialize in developing and optimizing growth strategies for businesses to achieve their KPIs and investment objectives as a consultant or short-term fractional executive for digital and marketing teams who are suffering from gaps in strategic leadership. My approach involves analyzing data, digital marketing performance, and goals, leveraging data-driven insights to track and improve critical performance indicators such as CAC, LTV, retention rate, and product performance.With extensive experience in a variety of industries, including beauty, digital healthcare, hospitals, cycling equipment, running specialty, banking, audio equipment, wine, ESG, athletic wear, retail, franchise, toys, and boutique clothing, I have developed a deep understanding of the unique challenges and opportunities that businesses in these industries face.As a leader, I partner with and mentor growth leaders in companies to exceed their value creation goals. With the ability to inspire and lead cross-functional teams, I execute growth initiatives that result in the desired business outcomes. My experience in the ecommerce landscape further bolsters my ability to understand and navigate the complexities of various industries
EDUCATION
North Carolina State University
MBA
SKILLS
ABOUT NAOSHI YAMAUCHI
Strategic Thinker & Leader | Proven Growth Executive | Data-Driven Decision Maker | Collaborative Team Builder20+ years of experience, creating digital growth across agencies and ventures. I thrive most when I weave strategy, leadership, creativity and data-driven insights to unlock impactful results. Here\'s how I can empower your success:Strategic Growth Playbook-Craft actionable, data-driven strategies and roadmaps that propel business growth-Deliver measurable impact, like the 40% YoY growth I facilitated at a digital agency and achieving scalable ROAS increase I secured for clients-Experience in paid acquisition (Google Ads, PMAX, Meta, Influencer), CRO, SEO, CRM, marketing operations and tech stack.Leadership, Delegation, and Accountability-Build and empower talented teams through clear objectives, efficient execution, and seamless cross-functional collaboration. I have led a 65+ person agency and have sat in as a fractional executive for many SMBs struggling to grow-Champion a culture of continuous learning and development, nurturing top talent in a matrix team environment.Growth Seeker-Ideated, facilitated, and launched three new service offerings at an agency, expanding reach and hitting new revenue records-Proactive mindset to take on more than asked, which is reflected in career growth-Possess a proven track record in leading digital marketing and analytics teams, driving strategic partnerships, and leveraging technology for peak performance.Diverse Industry Experience-Proven success across eCommerce, retail, healthcare, finance, beauty, sustainability, agencies and management consulting. Worked with companies in the Fortune 100 all the way down to startups and single store retailers running on Shopify.Beyond Business-Passionate about leveraging my skills for good, serving as an advisor to a sustainability platform and actively involved in supporting refugees.
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