Naomi Seifu

About Naomi Seifu

Marketing and communications professional specializing in digital campaigns, brand storytelling, and social media strategy within the food and beverage space. I develop culturally relevant marketing initiatives that spark engagement, build community, and drive measurable growth across both organic and paid channels.With a background rooted in food, sustainability, and consumer storytelling, I bring a blend of creativity and data-driven insight to every project. I’m passionate about helping brands turn simple products into meaningful experiences that resonate with audiences and strengthen long-term brand loyalty.

Experience

1. Marketing & Brand Strategy Consultant

   Just Ice Tea

   Dec 2025 — Present

   As a consultant, I support consumer brands and companies with marketing strategy, digital campaigns, and brand storytelling initiatives. My work focuses on helping brands strengthen their presence across retail media, digital channels, and product-driven marketing moments.• Support retail media campaigns across platforms such as Instacart and other digital retail environments, assisting with campaign setup, creative coordination, and performance tracking.• Contribute to digital marketing initiatives including lifecycle email campaigns, product launch promotions, and brand storytelling content.• Collaborate with internal marketing and creative teams to refine messaging, develop campaign assets, and enhance brand visibility across digital channels.• Monitor campaign performance and help analyze results using metrics such as ROAS, engagement, and audience insights to inform optimization.• Provide marketing support around brand activations and industry events.

Education

• Marymount University

  Communications, Communication and Media Studies

  2018