Naomi Ledgerwood

About Naomi Ledgerwood

Strategic executive with more than 20+years of experience in healthcare, life sciences, higher education and marketing agencies. Executive leadership experience in communicating vision, managing budgets, setting pricing, and developing and executing strategic plans. Significant success in reducing silos and assembling teams to solve problems and execute on strategic and cross-functional initiatives. Proven track record for improving processes and reducing inefficiencies. A strategic thinker who understands business, builds team collaboration and gets stuff done. Strategic Product Positioning ∙ Competitive Market Intelligence ∙ Pricing Strategies ∙ Budgeting ∙ Revenue Generation ∙ Content Marketing ∙ Website Product & Program Management ∙ PPC & Paid Social ∙ B2B & B2C ∙ Creative Direction ∙ Personnel Management ∙ Strategy Roadmaps ∙ Relationship Building ∙ Analytics Open to relocation and remote work.

Experience

1. Principal Product Manager, Websites & Marketing Technology

   Labcorp

   Dec 2020 — Present · Madison, WI, US

   Articulated and refined the strategic vision and information architecture model for merging 40+ websites with different audiences, product lines and businesses into a unified customer experience.* Managed the establishment of a new marketing technology stack (including building new websites, launching a new marketing automation system and separating contracts) for a company Labcorp spun out.* Maintained the digital roadmap for Labcorp’s b2b websites and stakeholders.* Re-architected how scientific content was displayed on the websites, partnering with agencies and internal stakeholders to create a more scalable, sustainable model.* Led multiple website integrations and rebuilds, often the result of M&A activity, working closely with stakeholders to ensure we were meeting business objectives.* Managed designers, developers and content contributors, articulating user stories, often in an agile-model.* Partnered with business and marketing stakeholders to ensure we were meeting internal needs while also running user testing scenarios to ensure we were meeting customer and user needs.* Researched multiple marketing technology systems to rethink our marketing technology roadmap.* Partnered with sales and marketing stakeholders to articulate pain points in our existing lead management process.

Education

• National University

  Master's degree, English

  2005 — 2006

• Maranatha Baptist University

  Bachelor's degree, Biblical Studies

  1997 — 2002

Skills

• Business Strategy
• Account Management
• Microsoft Office
• Copywriting
• Facebook
• Management
• Newsletters
• Social Media
• Public Speaking
• Editing
• Microsoft Word
• Marketing
• Social Media Marketing
• Microsoft Excel
• Leadership
• Teaching
• Entrepreneurship
• Strategic Planning
• Writing
• Project Management
• Digital Strategy
• Leadership Development
• General Awesomeness
• Content Strategy
• Marketing Strategy
• Creative Writing
• Nonprofits
• Google Analytics
• Start-Ups
• Digital Marketing
• Higher Education
• Blogging
• Strategy
• Advertising
• SEO
• Hubspot
• Accreditation
• Microsoft Powerpoint
• Integrated Marketing