Naomi Lapetina
Senior Product Manager @ Edmunds
- Role
- Senior Product Manager, Seo at Edmunds
- Location
- Chicago, IL, US
- LinkedIn followers
- 500 followers
About Naomi Lapetina
Product leader with 7+ years of B2C experience driving user growth, engagement, and conversion across large-scale consumer platforms. Currently leading growth product strategy at Edmunds with a focus on user journeys, experimentation, and funnel optimization. Previously led product initiatives for Disney and Procter & Gamble.
Experience
Senior Product Manager, Seo
Jul 2021 — Present
Leads cross-functional growth initiatives across the consumer search, shopping tools, and lead funnel experiences- Defined the long term strategic product vision; created multi year product roadmap- Increased lead conversion rate over 3 years through A/B testing, redesigns, and reducing friction points- Owned product roadmap for discovery & decision-stage tools- Built internal experimentation process used across multiple product teams
Education
Brandeis University
Bachelor of Arts with Honors, English and American Literature, Minor in Philosophy
King's College London
Study Abroad Program, English, Literature, Philosophy
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