Naomi Dones

About Naomi Dones

Hi there, I’m Naomi! I’m currently a CRO Specialist at Unique Vacations Inc, an affiliate of Sandals and Beaches Resorts. I have over 3 years of Product Design (UX) experience and I\'m passionate about accessibility and crafting intuitive, visually engaging experiences that convert. Proficient in Figma, CSQ, A/B Testing, UX Design, UX research, Digital Marketing. Check out my UX portfolio website here: With a Psychology degree from FIU Magna Cum Laude and Nielsen Norman Group UX Certification, I apply behavioral insights to design. My experience spans startups and large companies, leveraging AI, prioritizing and analyzing user feedback, and collaborating with stakeholders + cross-functional teams. I am always learning and always creating—whether it’s CRO, UX, crocheting, baking, or curating my ever-growing book collection. Let’s connect!

Experience

1. CRO Specialist

   Unique Vacations, Inc.

   Nov 2025 — Present · Miami, FL, US

   Drove UX centered conversion optimization across booking funnels by translating behavioral insights into high‑impact A/B and multivariate experiments through AB Tasty that improved user experience and performance.Identified friction points and optimization opportunities through deep analysis of user journeys using Contentsquare, as well as qualitative research like surveys and usability testing/interviews.Led cross‑functional collaboration with UX/UI, development, content teams, and our CRO agency partner Conversion to implement, QA, and launch experiments efficiently and accurately.Delivered clear, actionable experiment reporting and maintaining a structured testing backlog to continuously refine and scale the company’s experimentation strategy.

Education

• Florida International University

  Bachelor of Arts - BA, Psychology

• Designlab

  UX Foundations

• Designlab

  UX Academy

• Terra Environmental Research Institute

  High School Diploma, Environmental Science

  2014 — 2018

• Nielson Norman Group

  User Experience Certification