Naomi Alcala
Creative Marketing Strategist | Digital Marketing & Brand Engagement | Psychology-Driven Growth
- Role
- Event Marketing Specialist at TEAM
- Location
- Lakewood, CA, US
- LinkedIn followers
- 500 followers
About Naomi Alcala
Hi, I’m Naomi - a CSULB alumna and creative marketing strategist with 5+ years of…
Experience
Event Marketing Specialist
Apr 2021 — Present · Los Angeles, CA, US
Activated NCAA campaigns at USC & UCLA, engaging 500–1,500 fans per event and embedding brands into campus culture.• Drove 200–400 consumer interactions per activation with 80%+ conversion rates, boosting trial and brand affinity.• Produced KPI-driven reports (reach, engagement, conversions) that informed regional marketing strategy.• Created recaps and event media that demonstrated ROI, securing continued client investment.• Expanded reach through multicultural outreach and Gen Z engagement, embedding brands across diverse student communities.
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