Naomi Tucker
Marketing Executive | Where Data, Storytelling, and Customer Experience Meet
- Role
- Director, Resident Relationship Marketing and Communications at Progress Residential®
- Location
- Denver, CO, US
- LinkedIn followers
- 500 followers
About Naomi Tucker
What if the most expensive part of your customer journey is confusion? I build…
Experience
Director, Resident Relationship Marketing and Communications
Nov 2024 — Present
At Progress Residential, I spearhead enterprise-wide lifecycle marketing and communication strategies, leveraging data, analytics, and digital-first approaches to elevate resident engagement, retention, and revenue growth. Key highlights include:Strategic Leadership: Driving end-to-end resident journeys, from acquisition to retention, by implementing personalized and scalable marketing strategies that align with organizational goals.Cross-Functional Collaboration: Partnering with C-suite executives, demand generation, customer operations, and analytics teams to align business objectives and foster seamless execution.Data-Driven Decision Making: Utilizing advanced analytics and market intelligence to refine strategies, optimize performance, and measure ROI across campaigns.Innovation & Agility: Leading transformative initiatives that drive operational efficiency, increase customer satisfaction, and enhance brand loyalty.Team Development: Mentoring and empowering a high-performing marketing team, with a strong focus on fostering diversity, inclusion, and innovation.Skills: Lifecycle Marketing | Cross-functional Leadership | Customer Engagement Strategies | Data Analytics | Marketing Automation | Strategic Planning & Execution | Diversity & Inclusion | Digital-First Marketing | Stakeholder Collaboration | Content Development | Revenue Growth Optimization | Team Development
Education
North Central Texas College
Associate of Arts - AA
2006 — 2008
University of Colorado Denver
Master of Business Administration - MBA
HubSpot Academy
Marketing Certification, Marketing/Marketing Management, General
2020 — 2021
Portland State University
Bachelor of Arts - BA, Business Administration and Leadership
2008 — 2010
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