Naomi Parton
Content Marketing Manager
- Role
- Content Marketing Manager at Jackson
- Location
- Nashville, TN, US
- LinkedIn followers
- 500 followers
About Naomi Parton
Sr. Content Strategist working to make complex things simple. Top Strengths…
Experience
Content Marketing Manager
Jul 2023 — Present · Franklin, TN, US
Create and implement SEO strategy for Jackson.com• Serve as strategic partner to cross-departmental teams, aligning website initiatives with business objectives and user needs• Create and deploy targeted surveys, leveraging results to optimize user experience and drive data-informed content updates• Direct and edit work from in-house and contract writers, offering strategic feedback to improve clarity and brand voice• Within the first year, accomplished- ranking for more page 1 organic keywords than ever before, with an increase of 61% YoY - maintaining consistent site traffic (visits, Adobe Analytics) YoY despite a dip in search volume around annuity keywords - increasing ranking pages targeting our \"annuity keywords\" group by 67% YoY• Drove 200+ AI Overview placements on Google by aligning content with search intent, enhancing brand visibility and SERP dominance
Education
Columbia College Chicago
Bachelor of Arts, Film & Video
2005 — 2009
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