Naomi Morin

About Naomi Morin

Leader bringing more than 25 years of finance and operations leadership spanning manufacturing, telecommunications, service-based industries, retail / distribution, and telecommunications. Has guided organizations through growth, acquisitions, and transformation, developing the financial clarity and operational discipline that drive sound strategy and sustainable results. Trusted partner to businesses in strengthening profitability, forecasting, and strategic direction across complex, multi-location environments.Founded in Columbus, Ohio in 2001, FocusCFO is a leading provider of embedded fractional CFO services, with a focus on helping small and medium-sized businesses build sustainable, transferable business value. An entrepreneur’s journey can be rewarding—but it can also be challenging and, at times, lonely. You don’t need to climb alone, as former entrepreneurs and financial leaders, our Sherpa Teams have been there and are ready to support you with compassionate, personalized support and guidance. Due to strong growth, we are actively seeking additional team members—CFOs and Area Presidents—in new and existing markets across the country. Reach out to me to learn more!

Experience

1. Fractional CFO

   FocusCFO®

   Sep 2025 — Present

   Our mission is to help small and medium-sized businesses on their climb to sustainable, transferable business value. FocusCFO empowers business owners with sound financial management, forward-thinking insights and tools, and proactive financial strategies so businesses and organizations can improve internal cash flow, reduce business risk and increase the value and efficiency of their business or organization. We work with owners of businesses, typically with $3-$30M in revenue, that are often feeling: • Stuck on the climb to the next level with their business• Overwhelmed by the challenges of growth• Frustrated with business performance and cash flow• Worried about building a business with value that achieves their goals

Education

• Siena University

  Bachelor of Business Administration (BBA), Accounting and Business/Management

  1990

Skills

• Forecasting
• Mergers & Acquisitions
• Finance
• Budgets
• Financial Analysis
• Telecommunications
• Strategy
• Leadership
• Customer Retention
• Management
• Financial Modeling
• Competitive Analysis
• Strategic Financial Planning
• Business Operations
• Wireless
• Strategic Planning
• Business Planning
• Auditing
• Pricing
• Project Planning
• Managerial Finance
• Process Improvement
• Marketing
• Cross-Functional Team Leadership
• Inventory Management
• P&L
• P&L Management
• Sales
• Mobile Devices
• Product Management
• Sales Operations
• Accounting
• Program Management
• Team Building
• Corporate Finance
• Financial Planning
• Internal Audit
• Executive Leadership
• Trusted Business Partner
• Respected Decision Maker