Naomi Heller

About Naomi Heller

As a leader in Product Management and Business Development, I bring unique value to technological companies by seamlessly integrating Business and Product Strategy. I have a proven expertise in identifying impactful product opportunities, aligning business objectives with user-centric design, and driving sustainable growth and profitability.Over the past 20 years, I have been delivering interdisciplinary expertise in product management and strategy, engineering, finance, operations, team leadership and business development. I have worked with industry leaders including Texas Instruments and McKinsey, and smaller start-ups such as Wiliot, leveraging my strong background in Electrical Engineering and an MBA qualification.During the past 5 years I have:* Built a new global partner ecosystem, go-to-market strategy and pipeline, while managing mutual development cycles in all aspects: commercial, technical, legal and product positioning* Designed a new product strategy that created Retail, Industrial and Automotive market disruption, generating 100s of M$ in future revenues* Managed a >$100 million P&L, surpassing revenue targets by 25%* Led R&D roadmap definition, from Application Software layers and Firmware to Hardware and RF communication* Managed multiple global teams including product managers, marketing and customer support (20 reports), setting high standards for execution and ownershipIf you would like to contact me, I can be reached at h••••••••@gmail.com.

Experience

1. Senior Director of Business Development

   Wiliot

   Mar 2024 — Present · Caesarea, IL

   Established Wiliot’s Ambient IoT Partner Ecosystem to Scale IoT Connectivity via Existing Wireless Infrastructure* Designed and launched a partner ecosystem to realize Wiliot\'s Ambient IoT vision - leveraging ubiquitous technology devices (Wi-Fi, Bluetooth, cellular) already in-use by customers, to transmit data from IoT tags to the cloud. This capability is central to Wiliot\'s value proposition and critical for scalable supply chain deployment* Created an Ideal Partner Profile ICP framework to identify and prioritize strategic partners, tracked at CEO level* Initiated and led hardware and software development efforts with over 10 new strategic partners* Designed a comprehensive partner enablement structure, including onboarding workflows, legal agreements, SLA-backed support, and marketing channels (website, newsletter)* Produced Ambient IoT partner conferences in the U.S, each attended in person by dozens of global participants

Education

• Reichman University

  Executive MBA, Master of Business Administration

  2009 — 2011

• University of Toronto

  Electrical Engineering

  2004 — 2004

• Technion - Israel Institute of Technology

  Bachelor of Science (BSc), Electrical and Electronics Engineering

  2001 — 2005

Skills

• Software Project Management
• Strategic Consulting
• Management Consulting
• Business Analysis
• Business Strategy
• Business Development
• Competitive Analysis
• Strategic Planning
• Product Marketing
• Product Management
• Go-to-Market Strategy
• Strategy