Naomi E. Parris
Assistant Shopping Editor @ Popsugar, Creator, & Storyteller
- Role
- Assistant Shopping Editor at Popsugar
- Location
- Queens, NY, US
- LinkedIn followers
- 500 followers
About Naomi E. Parris
Naomi is a well-versed writer and editor with eight years of experience in fashion, beauty, digital media, and content creation. Along with her current role as Assistant Commerce Editor at Popsugar, she has lent her clever pen to ELLE, ESSENCE Girls United, Bustle, and Elite Daily — telling stories that merge fashion, beauty, and Black culture. Her expertise encompasses daily news, high-profile interviews, commerce guides, thoughtful opinion pieces, and beauty reviews. In addition to her published experience, you can find Naomi behind her blog Eli-Nay, where she inspires readers through style guides, cultural pieces, and innovative content on her Instagram.
Experience
Assistant Shopping Editor
Mar 2025 — Present
Write celebrity and trend-inspired style and beauty shoppable roundups for SEO + sponsorships - Create social content across newsletter, Instagram, TikTok, and Pinterest to drive revenue and brand authority- Produce high-performing content for tentpole events, including Beauty Awards, Feel-Good Awards, Met Gala, and Amazon Prime Day- Track performance and inform commerce strategy using analytics platforms like LookerStudio and Parse.ly- Interview industry experts and celebrities for popular PS franchises like My Must Haves* talent includes Leah Kateb, Painted by Esther, Christian Siriano, Lovie Simone, Sabrina Elba, Ryan Destiny, Chelsea Uchenna, and Golloria George- Attend and cover industry events to build relationships and elevate brand presence, including CFDA Awards & Victoria’s Secret Fashion Show- Source and market wardrobe for special projects and features, including Popsugar covers with Taryn Delanie Smith, Lana Condor, Adrienne Bailon, and Amaya Espinal
Education
School of Visual Arts
Photography
2017
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