Naomi Cooper

About Naomi Cooper

Accomplished digital marketing and branding executive with success in mobilizing high-performing teams and delivering strategic, precedent-setting, and award-winning multi-platform marketing campaigns.Recognized as a creative integrator, Naomi leverages a 360-degree marketing approach and rallies cross-functional resources to generate revenue and achieve KPIs. Informed by the data but always driven by a compelling brand story, her strategies have helped numerous brands slice through information clutter by translating multi-channel analytics into clear insights that enable the development of highly engaging content and deliver top-line growth.Passionate about navigating the complex and ever-evolving digital landscape, Naomi is skilled at re-energizing stagnant brands as well as launching new ones. She credits her success to a potent blend of the new (strategic innovation) and the old school (plain hard work), alongside exceptional relationship cultivation and vendor management skills.Naomi’s portfolio includes renowned brands and high-profile companies spanning virtually every industry vertical, including retail, CPG, automotive, pharmaceutical, entertainment, health and wellness, lifestyle, financial and insurance. A graduate of Northwestern University\'s Master of Integration Marketing Communications program, Naomi has enjoyed prior success as an entrepreneur, consultant, and capable team leader.Areas of Strength: Creative Strategy Brand Strategy Creative Optimization Marketing Analytics Branding & Identity Campaign Optimization Project Management Storytelling Social Media User Generated Content Content Creation Digital Strategy Loyalty Marketing Influencer Marketing Campaign Tagging Brand Intelligence Creative Ideation Brand Messaging Marketing Strategy Digital Advertising Audience Targeting User Experience (UX) Purchasing Funnel / Conversion Creative Direction Copywriting Data-Driven Content

Experience

1. VP of Digital Marketing

   CGS (Computer Generated Solutions)

   Oct 2024 — Present · New York, NY, US

Education

• Northwestern University

  Masters Integrated Marketing Communication, Integrated Marketing Communications

• Huron University

  Honors Bachelor of Arts, History & Art History

Skills

• Public Relations
• Crm
• Direct Mail Campaigns
• Online Advertising
• Advertising
• Promotions
• Integrated Marketing
• Marketing
• Marketing Strategy
• Creative Direction
• Digital Media
• Press Releases
• New Media
• Publishing
• Social Media
• Media Planning
• Sponsorship
• Magazines
• Digital Marketing
• Social Media Marketing
• Online Marketing
• Digital Strategy
• Strategy
• Management