Nannette Oshea
Director of Sales, Marketing and Events at Alila Napa Valley
- Role
- Director of Sales, Marketing and Events at Alila Napa Valley
- Location
- St Helena, CA, US
- LinkedIn followers
- 500 followers
About Nannette Oshea
A results-oriented and highly driven sales director with proven ability to lead large teams and complex cross functional projects. Experience in sales with multi-segment responsibilities, event planning, operations, revenue generation, labor relations and cost control. Passionate about articulating a clear vision, gaining buy-in, and executing with uncompromising integrity.
Experience
Director of Sales, Marketing and Events
Sep 2024 — Present · Napa, CA, US
Alila Napa Valley is an adults focused luxury retreat designed for intimate executive gatherings and elevated social occasions, ideal for groups requiring 68 guest rooms or fewer. Nestled against the iconic Beringer “Home” Vineyard and framed by Spring Mountain, the resort offers a rare blend of privacy, exclusivity, and immersive wine country scenery. As one of Napa Valley’s most serene luxury enclaves, Alila serves as a sought after setting for high level strategy sessions, culinary driven celebrations, and wellness focused retreats. The Acacia Barn, our signature meeting venue, features soaring ceilings, abundant natural light, and seamless indoor outdoor flow to the Acacia Lawn, where vineyard views create a breathtaking backdrop for events.Oversee all commercial segments: transient, consortia, and group sales, ensuring alignment across revenue strategy, deployment, and market positioning.Lead annual forecasting, budgeting, and revenue planning in partnership with Revenue Management, grounded in pace trends and luxury market behavior.Conduct ongoing comp set analysis to guide pricing, rate integrity, and mix optimization.Write and deliver annual performance reviews for Sales, Marketing, and Events, reinforcing accountability and development.Serve as key liaison to the St. Helena community, strengthening local partnerships and elevating resort visibility.Build strategic alignment with Hyatt leadership and agency partners to activate tailored FAM trips and expand planner engagement.Restructure, promote, and onboard team members across Sales, Marketing, and Events to support strategic priorities.Oversee PR, Field Marketing, and Social Media strategy with a focus on culinary, wellness, and luxury wedding positioning
Education
University of the Philippines
Bachelor of Arts, Philosophy
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