Ferdinando Serpico

Creative Director at Liganova the Brandretail Company @Liganova

Lead and coordinate teams to ensure seamless collaboration and delivery. Develop and optimize processes to enhance customer retention. Assemble cross-functional teams to meet specific project goals. Assess timelines, resources, and efforts to ensure efficient execution. Deliver impactful presentations to clients, showcasing concepts and results.Key Clients:Since 2019: Led multidisciplinary projects for global brands, including Porsche, Puma, The North Face, Zeiss, Sennheiser, Rodenstock, Lamborghini, Nespresso, Victorinox, Mammut, Swarovski, and Ray-Ban.2018–2019: Account lead for Mercedes-Benz, AMG, and the Daimler Group, delivering spatial communication, experiential marketing, and online marketing projects exclusively for their brand.2014–2017: Account lead for Nike, overseeing all visual marketing and POS campaign initiatives.