Nandita Bayan
Manager - Marketing and Corporate Communications @ Virtusa | Driving brand visibility and engagement
- Role
- Manager - Marketing and Corporate Communications at Virtusa
- Location
- Delhi, DL, IN
- LinkedIn followers
- 500 followers
About Nandita Bayan
Marketing today is not just about visibility—it’s about creating market preference…
Experience
Manager - Marketing and Corporate Communications
Sep 2021 — Present · Gurugram, IN
I lead all marketing initiatives for Virtusa\'s Pega, Salesforce, Adobe, Digital Assurance, and Customer Experience Transformation practice. This role involves collaborating closely with technology specialists, sales and delivery teams, and across all key business enabling functions to articulate our business\'s value proposition and craft robust marketing programs. On a daily basis, I am engaged in creating compelling industry content such as website materials, blogs, case studies, and white papers that empower our sales efforts. Additionally, I drive brand visibility through diverse media and digital channels. Another critical aspect of my role is enhancing our presence within the analyst community by producing industry reports, participating in inquiries, and conducting briefings with analysts.
Skills
- Product Marketing
- Crm
- Analytics
- Business Strategy
- Marketing
- Product Management
- Pre-Sales
- Product Launch
- Marketing Strategy
- Marketing Management
- Market Analysis
- Competitive Analysis
- Go-to-Market Strategy
- Market Research
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