Nandita Santhosh

WORK HISTORY

EDUCATION

ABOUT NANDITA SANTHOSH

I am currently pursuing my MBA at the Indian Institute of Foreign Trade (IIFT), with a strong focus on marketing, consumer insights, and brand strategy.My experience focuses on understanding consumer behavior and translating those insights into actionable marketing strategies. During my internship at HDFC Bank, I designed and executed a brand awareness study with 300+ respondents, identifying gaps in customer perception and regional brand penetration. I also conducted field research in semi-urban markets to understand consumer behavior and improve brand recall initiatives.Alongside this, I have actively worked on marketing strategy and campaign execution through my leadership roles at IIFT. As part of the Marketing Club, I led demand capture exercises, executed buzz marketing campaigns, and designed go-to-market strategies based on real consumer feedback.I also bring hands-on experience in sales and marketing through my current role at RHI Magnesita, along with exposure to analytics and data-driven decision-making from my work with Indian Bank.My key areas of interest include:• Marketing Strategy• Consumer Insights• Brand ManagementOutside of academics, I am a Karate Black Belt and a district-level swimmer - experiences that have shaped my discipline, resilience, and consistency, which I bring into my work.I am currently seeking opportunities in marketing where I can contribute to strategy, execution, and measurable business impact.