Nandini S.

About Nandini S.

Achievements- Winner, Individual Forecast Award for Thinking Out-of-the-Box at WGSN, awarded by the global forecast team- Finalist, Social Media Superwomen by Social Samosa 2018- Winner, Orange Flower Award for Style Writing by Women\'s Web - Winner, Natural Beauty Award from Naturals Salons in 2017- Spoke on various panels about social media, influencer marketing, mental health and popular culture- Featured and quoted in Social Samosa, Vogue India, Outlook, HT, ET, The New Indian Express, Deccan Herald, Moneycontrol, etc- Former guest fashion columnist at the Deccan Herald (Bangalore)- Published poetry in Chicken Soup for the Indian Teenage Soul at the age of 19About me: I am a highly motivated and self-driven marketing and content leader with a talent for wearing multiple hats, having worked in this field since 2011. A 2009 English Honours graduate from Lady Shri Ram College for Women & a postgraduate in mass communication from Pondicherry University, I\'ve worked with brands like Yahoo, Chumbak, Livspace, PopSockets, and the Good Glamm Group, building their online and offline presence through innovative marketing campaigns.I drove impact at every role by staying constantly updated, researching the industries/sectors I worked in, and up-skilling myself at every opportunity. My work style strikes a balance between flexibility and a process-oriented, action-biased approach. I believe in collaborative communication between teams and lead with empathy while maintaining a fair, realistic approach towards actioning work within deadlines.I bring a deep understanding of branding, building partnerships, and creative communication, with work spanning boutique ad agencies and startups in the lifestyle space. I have a proven track record of crafting creative communication, taking on and closing multiple projects, innovating brand partnerships, and managing multiple interdepartmental roles. I co-founded Project Bibliotherapy in 2022 [http://readersof42.substack.com/about]

Experience

1. India Senior Strategist

   WGSN

   Oct 2024 — Present · Gurugram, IN

   Won the 2025 Forecast Award in the ‘Thinking Out-of-the-Box’ category from the Global Forecast Team at WGSN- Building and leading the first India strategy team in research and forecasts- Strategising on current and future trends to empower brands to future-proof their businesses.

Education

• Pondicherry University

  Master of Arts - MA, Mass Communication/Media Studies

• Delhi University

  Certificate, French Language and Literature

  2007 — 2009

• Lady Shri Ram College For Women

  Bachelor of Arts - BA, English Literature

  2006 — 2009

Skills

• Sem
• Search Engine Optimization (SEO)
• Content Strategy
• Social Media Marketing
• Content Management
• Creative Writing
• Digital Media
• Content Development
• Digital Marketing
• Content Writing
• Editing
• Copywriting
• Web Design
• Journalism
• Social Media
• Strategic Communications
• Google Adwords
• Influencer Marketing
• Marketing Communications
• Online Advertising
• Copy Editing
• Marketing
• SEO
• Visual Communication
• Proofreading
• Corporate Communications
• Feature Articles
• Web Content
• Blogging
• Advertising
• Media Planning