Nandakumar K A
Associate Director at Performics India (Publicis Groupe) | Performance Media
- Role
- Associate Director at Performics India
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Nandakumar K A
Digital Marketer - Musician - Artist! Interested in marketing, business, and stories - currently working with Performics India (Publicis Groupe) in the performance media division where I am helping brands achieve digital success through performance marketing by following a full-funnel approach in media strategy.My expertise and knowledge span across Paid Media and Creative strategy, Consumer Behavior and Trend analysis, Media Planning, Team Management, Client Management, and Problem-solving.Experienced in the area of Performance Marketing (Publicis Groupe), Brand Buiding (3M Command), Sales and Promotions (Maruti), Retail Marketing (Benetton Group).Guitarist and singer in leading music bands (Cochin, Kerala)|| Total YT views: 1.1Mn+|| Orchid Vlogger (Total Channel views: 1 Mn+)
Experience
Associate Director
Jul 2025 — Present · Mumbai, IN
Currently leading Media strategy and P&L, focused on driving growth through integrated digital marketing and full-funnel planning across markets. Key responsibilities include Strategic Media Planning & activation, Account Leadership, Driving Business Growth & New client pitches, Implementation of efficient frameworks to maximize profitability and performance, Team Leadership.
Education
SCMS GROUP OF INSTITUTIONS
Bachelor of Technology - BTech, Automotive Engineering Technology/Technician
2012 — 2016
Institute of Management, Nirma University
Master of Business Administration - MBA, Marketing/Marketing Management, General
2018 — 2020
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