Nancy Yun

About Nancy Yun

I have created memorable brands and stories in diverse industries, including consumer goods (CPG), e-commerce, and B2B. My passion is to help each brand find its identity and purpose, and to communicate it effectively to its target audience and stakeholders. As a dedicated climate activist and sustainability advocate, I bring deep passion for fostering positive social impact. I have led and up-leveled marketing teams and departments, overseeing marketing strategy, budget, and execution for multiple product lines across different regions and countries. Champions the power of data and analytics, I use consumer research, data insights, and market trends to drive product innovation, brand positioning, and campaign performance. Leveraging my expertise in experiential marketing, marketing communications, and creative direction, I design and deliver engaging and impactful multi-channel marketing campaigns that generate awareness, loyalty, and revenue.EXPERTISE | Marketing Strategy, Product Marketing, Innovation Pipeline Planning, Market Research, Product Positioning, Email Marketing, Content Marketing, Lead Generation, Sales Enablement, Data Analytics, Paid Media, Earned Media, Influencer Strategy

Experience

1. Marketing Manager

   Dough Zone Restaurant Group

   Oct 2024 — Present · Redmond, WA, US

   I build brands from the inside out—where creativity, data, and commercialization come together to drive measurable growth. At Dough Zone, I helped evolve the brand from a regional restaurant favorite into a more systemized, innovation-ready business spanning restaurants and CPG.In the past year, I launched multiple first-ever initiatives, including DZ Dumpling Club (250K+ members), driving repeat visits and revenue through loyalty-led growth. I also brought structure and innovation to our alcohol strategy, securing new distribution channels and leading Dough Zone’s first brand collaboration with Fremont Brewing—delivering limited-edition storytelling, packaging, and retail-ready execution. In parallel, I launched the DZ Bao Buddies School Program, extending the brand into community and youth engagement. Together, these initiatives activated multiple sides of the business under a single, cohesive brand and growth strategy.Beyond restaurants, I helped launch Dough Zone into grocery, leading CPG product launches, in-store sampling activations, and consumer data analysis to inform future innovation and pipeline development.Most proud of: building systems where none existed—introducing organized data, scalable processes, and a fully retained marketing team that transformed a once-fragmented function into a high-performing growth engine.

Education

• University of Washington

  B.A, Sociology and Political Science

• University of Washington

  Master of Business Administration - MBA

• UW Foster School of Business

  Masters, Business Administration and Management, General