Nancy W.
- Role
- Media Activation Manager at WPP Media
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
Experience
Media Activation Manager
Oct 2022 — Present
Responsible for the campaign operation of $5M per quarter budget of the Google Play Store App and Google Chrome iOS, one of the company\'s key accounts- Routine management of the campaign setup, execution, performance measurement, adjustment, and reporting. The campaign mainly targets North America, Europe, and Latin America markets through DV360 and Google Ads platforms, focusing on driving Google Play apps and games downloads through standard display and YouTube video ads portfolio mix- Coordinate and collaborate with planning and client success teams to present weekly, quarterly, and yearly reporting insights and growth trends to clients, focusing on download volume and cost per download- Work closely with the Analytics team to define, set up, monitor, and present data readouts through various tests and experiments focusing on driving incremental growth in key performance parameters including conversion rates, brand lifts, predictive indexes, etc- Assist client relationship and communications for Chrome iOS, negotiate and finalize quarterly ad spend and insertion order rates.
Education
Bryant University
Bachelor of Business Administration - BBA, International Business
IAU Institute for American Universities
Bachelor of Fine Arts - BFA, Liberal Arts and Sciences, General Studies and Humanities
2016 — 2016
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