Nancy Weaver
Digital strategist, email expert, SEO & SEM pro, and social media virtuoso.
- Role
- Senior Marketing Manager at Cirium
- Location
- Dayton, OH, US
- LinkedIn followers
- 500 followers
About Nancy Weaver
My passion is creating a cohesive user experience across multiple digital channels. I will take your brand to the next level of professionalism, excitement, and creativity. I believe in advocacy in its many forms.In many roles, I manage digital marketing and channels, including email marketing, eCommerce, website content (SEO), design & development, social media, mobile apps. the list is never-ending! Management of these assets included integration with other service providers, data analysis and management, and developing strategy for the organization. I often manage a team of content managers, marketing managers, and developers. Digital marketing agencies are an incredible resource for a smaller team; I can manage that relationship as well. In addition to day-to day operations, I have been responsible for establishing and meeting $2+ million budget, creating and implementing project plans for emerging technologies and programs, and developing and evolving a 1, 3, and 5-year strategy for digital marketing, while ensuring approximately $9 million in sales annually.Specialties: Developing short- and long-term strategies for digital marketing which encompasses the website, email marketing, SEO, SEM, paid media, social media, and mobile apps as well as emerging technologies.Skilled in: Strategic thinking, content management, usability, copywriting, and project management.
Experience
Senior Marketing Manager
Oct 2022 — Present
Education
Bethany College
BA, Education; Psychology, Biology
1984 — 1988
Florida Institute of Technology
MBA, Internet Marketing
2011 — 2012
Kent State University
MLS, Library & Information Science
1993 — 1997
Skills
- Project Management
- Copywriting
- Content Management
- E-Commerce
- Customer Service
- Web Design
- Management
- Social Media
- Social Media Marketing
- Marketing
- Strategic Planning
- Digital Marketing
- Public Relations
- Web Analytics
- Advertising
- Javascript
- Email Marketing
- SEO
- Microsoft Office
- Sales
- Web Marketing
- Strategy
- Social Networking
- Usability
- Analysis
- Marketing Strategy
- Wordpress
- Google Analytics
- Online Marketing
- Sem
- Leadership
- Online Advertising
- Integrated Marketing
- Marketing Communications
- Team Building
- Search Engine Marketing (Sem)
- Search Engine Optimization (SEO)
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