Nancy Manley

About Nancy Manley

I am an action taker with a passion for understanding the customer, client, or internal audience and their experience with the brand. I write to engage, inform and deliver results that make an impact. My background in content writing, marketing, communications, and training is balanced by my personal strengths as an achiever who remains disciplined and focused on goals, takes responsibility, creatively solves problems, and interacts with empathy in my writing and personal relationships. I work well independently as well as part of a team and enjoy learning new technology that makes demand generation and engagement easy and efficient. As a strategic thinker and strong tactical performer, I am exploring new marketing management opportunities with a desire to land in a content design or user experience (UX) role eventually. Contributions I’ve made- Researched a digital learning platform to drive the design and development of content for an interactive web experience highlighting the features and benefits and delivering a snapshot of the user experience to promote the product and support sales- Managed the launch of an educational platform that included writing website copy, designing and developing the email strategy and messages, formulating marketing campaigns, assisting with process design, crafting internal communications, and providing sales resources- Designed and delivered creative messaging weekly and quarterly to segmented audiences of Manpower temporary associates. Achieved this through: o Data analysis and cleaning for list distribution. o Creatively writing persuasive email communications. o Delivering communications through HubSpot digital automation platform o Coherently writing research-based articles for the web. o Writing and updating landing page content. o Capturing and analyzing marketing performance metrics via HubSpot and Google Analytics for reporting and reviews- Facilitated large-scale payroll change messaging for associates with communications distributed through print and digital channels. This was a cross-functional change initiative with a highly visible impact demanding attention to detail, budget management, and close adherence to deadlines.I welcome connections with others to talk content marketing or to explore new opportunities. Contact me at n••••••••@gmail.com

Experience

1. Marketing Strategist

   Retailworks, Inc

   Nov 2024 — Present · Milwaukee, WI, US

   Lead strategic marketing efforts focused on customer acquisition, retention, and experience enhancement for a commercial, interior design firm. Develop data-driven campaigns using HubSpot CRM, informed by market research and audience insights. Optimize the customer journey through email, social, and content marketing while continuously analyzing performance and uncovering growth opportunities.

Education

• University at Buffalo

  B.A.

• The University of Akron

  M.A.

Skills

• Management
• Microsoft Word
• Campaign Design and Management
• Marketing Research
• Sales Operations
• Microsoft Excel
• Powerpoint
• Onboarding
• Business Development
• Marketing Management
• Project Management
• Recruiting
• Industrial Organization
• Test Development
• Marketing Communications
• Psychological Assessment
• Human Resources
• Strategy
• Prezi
• Marketing
• Microsoft Powerpoint
• Content Management
• Employee Engagement
• Process-Driven
• Marketing Strategy
• Training
• Workplace Assessment
• Applicant Tracking Systems