Nancy MacDonald

About Nancy MacDonald

A results-generating marketer with extensive experience shaping brand identity for major sports properties and emerging brands. Throughout my career, I have created powerful multi-channel campaigns, devised game-changing brand strategies, fostered collaboration across teams, and operated as a trusted advisor with C-suite leaders. I have extensive experience in building brands, engaging stakeholders, and optimizing performance. With a growth mindset and an entrepreneurial spirt, I provide agile and innovative leadership that delivers powerful outcomes. Skilled in rebranding and market positioning to achieve significant growth and competitive advantage. Proven track record in executing integrated campaigns that enhance brand visibility and audience engagement. Inclusive leader with an unusual ability to bridge the communication gap between business executives and creative thinkers, executing tactics that attain measurable results. Translates consumer insights into strategic marketing initiatives for consumer products and media platforms. Creates a collaborative, cross-functional team culture to meet needs of all key stakeholders—PR, ad sales, brand teams, and external partners/sponsors. Fluent across television networks, brands, and media properties in social media, interactive experiential marketing, paid media, and consumer promotions.SELECTED ACCOMPLISHMENTS: Launched full brand identity and marketing strategy for the UFL, a new professional spring football league in just over 60 days, generating strong Year 1 attendance. Boosted ratings 24% for the FIFA Women’s World Cup and attracting 14 million TV viewers to FOX Sports. Catalyzed fast ramp-up of social media engagement, leading to over 250 million social media views. Led creative campaigns across digital, TV, and traditional media that delivered up to 34% increase in viewership.If you’re looking for an industry leader with extensive strategic marketing experience, contact me here or through my email at n••••••••@gmail.com.AWARDS: Clio Sports Award Promax Gold Consecutive \"Daytona Day\" Sports Emmys Sports Emmy FIFA Women\'s World Cup Anthem Spot \"All Eyes On Us\"#FSWomanOfTheWeek TOP SKILLS: Brand Marketing & Advertising Strategy, Sports Marketing, Entertainment Marketing, Consumer Goods, Consumer Engagement, Brand Management, Multi-Platform Marketing, Social Media Strategy, Social Media Content, Integrated Media Campaigns, Strategic Marketing Partnerships, Content Marketing, Brand Activations

Experience

1. Chief Commercial Officer (CCO)

   Intennse

   Oct 2025 — Present

Education

• Syracuse University

  B.A., Political Science

• The Tuck School of Business at Dartmouth

  WISE Executive Leadership Institute (WELI)

Skills

• Team Leadership
• Online Marketing
• Advertising
• Brand Marketing
• Event Management
• Digital Strategy
• Custom Facebook Pages
• Mobile Marketing
• Budget Management
• Public Relations
• Media Relations
• Creative Direction
• Brand Architecture
• Strategic Planning
• Integrated Marketing
• New Media
• Social Media
• Sports Marketing
• Brand Management
• Cross-Functional Team Leadership
• Content Strategy
• Marketing Strategy
• Interactive Marketing
• Social Networking
• Brand Awareness
• Social Media Marketing
• Strategy
• Press Releases
• Digital Media
• Promotions
• Budgets
• Sports
• Marketing Communications
• Facebook
• Television
• Broadcast
• Leadership
• Brand Development
• Marketing
• Budget Development