Nancy Frame

About Nancy Frame

In today\'s saturated food market, breakthrough packaging design is the difference between…

Experience

1. Package Design that Persuades Shoppers to Put your Product in their Cart

   Nancy Frame Design

   Jan 1987 — Present · Durham, NC, US

   Private Label Brand DevelopmentI created the original brand identity and packaging system for Whole Foods Market\'s private label products and 365 brand. The 365 brand pioneered affordable organic products for mainstream consumers, driving WFM\'s explosive growth and customer base expansion.Over a decade, I developed brand and package design for more than Whole Foods Market SKUs, plus collateral and in-store signage as the company scaled from 13 to over 150 stores, went public, and reached $2 billion in sales. Today, the 365 brand ranks as the #2 best-selling private packaged food brand on Amazon.This private label expertise led to developing the complete brand system for Earth Fare, where the successful private brand generated strong customer loyalty and fueled rapid growth in the natural and organic market.Most recently, I refreshed Fairway Market\'s iconic private label brand with a comprehensive design system that enhanced shelf appeal across premium, everyday, and fresh categories.Food & Beverage Brand DesignI\'ve created strategic package design for Applegate Farms, One with Nature, Golding Farms Foods, Natural Nectar, and Simply Delicious, among others.My design approach centers on your target customer, building unique brand identity that establishes product credibility and motivates purchase decisions.

Education

• State University of New York at Fredonia

  BA Fine Arts

  1976 — 1980

Skills

• Art Direction
• Packaging
• Brochures
• Graphics
• Corporate Branding
• Corporate Identity
• Product Development
• Creative Direction
• Signage
• Illustration
• Identity Systems
• Marketing Strategy
• Concept Development
• Wayfinding
• Branding & Identity
• Logo Design
• Brand Development
• Marketing Communications
• Graphic Design