Nancy de

About Nancy de

Multi-channel digital strategist with 15+ years experience. Strong track record of delivering high-pressure fast paced projects. Proven ability to operate effectively across international, functional boundaries and to partner with all levels of management both internally and externally to create long-term value. Superior research and interpersonal skills, engaging internal and external business partners at all levels.Digital Solution Strategy & AnalysisContent, FunctionalityVisuals & Brand User Research & Site RedesignMarket Research & AnalysisMobile-centric Design and App ExperienceEmail and Social Media MarketingData Analytics

Experience

1. Digital Manager, Commercial Marketing

   AIG

   Jun 2014 — Present · New York, NY, US

   Partner with data analytics team to design effective campaigns that capitalize on marketing analytical insights including segmentation and targeting.Provide Americas and Canada sales regions with insight on executing and interpreting results of digital campaigns using tools such as Eloqua and Salesforce.Plan content strategy for mobile apps targeted to educate brokers on product offerings. Design and build apps using Adobe Experience Mobile Manager.

Education

• Dartmouth College

  Bachelor of Science (BS), English

  1988 — 1992

• University of Arizona

  MA, Library Science

  1994 — 1995

• Fordham Gabelli School of Business

  MBA, Information Technology

  1998 — 2002

Skills

• Analytics
• Adobe Creative Suite
• Strategy
• E-Commerce
• Business Requirements
• User Interface Design
• Project Management
• Website Development
• Online Marketing
• Information Architecture
• Mobile Communications
• User-Centered Design
• Business Process Improvement
• Financial Services
• Usability Testing
• Sem
• Web Project Management
• Salesforce.com
• Web Analytics
• Mobile Applications
• Content Management
• Mobile Marketing
• Requirements Analysis
• Digital Marketing
• Web Content Management
• Cms
• Digital Strategy
• Internet Strategy
• Requirements Gathering
• Google Analytics
• Vendor Management
• Management
• Process Improvement
• SEO
• Business Analysis
• Sharepoint
• Usability
• Email Marketing
• Portals
• Intranet