Nancy L.
Associate Director @Omnicom
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WORK HISTORY
Associate Director @Omnicom
CA
Client Management & Strategy: Manage large, complex client relationships, acting as the primary point of contact for all aspects of e-commerce media performance and strategy.Collaborate with clients to forecast and execute budget plans aligned with agreed-upon KPIs.Campaign Leadership & Management:Lead a team of Campaign Managers, fostering a collaborative environment that encourages growth and development.Identify new opportunities for clients, proactively resolving issues and providing actionable insights.Reporting & Analysis: Analyze campaign performance data to identify trends, opportunities, and areas for improvement.Develop and deliver comprehensive reports to stakeholders, including key metrics, insights, and actionable recommendations for optimization (bi-weekly or monthly).Leverage all available Retail Media data sets to enhance reporting and recommendations.Team & Client Development: Educate agency teams and clients on best practices and campaign objective requirements.Build strong collaborative relationships with planning teams, specialty business units (SBUs), partners, and vendors.Remain up-to date with the latest capabilities and innovations amongst our eCommerce 3P partners to always implement top capabilities in our processes.Stay abreast of industry news and emerging technologies, developing relevant POVs and thought leadership to share with clients.
EDUCATION
University of California, Irvine - The Paul Merage School of Business
Certificate Extension, Project Management
RED Academy
Advance Diploma, Digital Marketing
Ontario Tech University
Bachelor's of Health Science ( Honours), Kinesiology - Exercise Science Major
Centennial College
ACCEL certification , Entrepreneurship/Entrepreneurial Studies
George Brown Polytechnic Continuing Education
Health & Nutrition Certification , Health and Wellness
George Brown Polytechnic
Social Media Marketing certification, Business/Commerce, General
George Brown Polytechnic
startGBC, Business Development
ABOUT NANCY L.
BINGO! We are now connected. I am a passionate digital marketing professional. I have honed my skills in pay-per-click advertising, particularly on Google and Meta platforms. My career is dedicated to continuous learning and adapting to the ever-evolving digital landscape. I pride myself on my ability to analyze data-driven insights to optimize campaigns, ensuring that every advertising dollar is well spent. Beyond my technical expertise, I am passionate about building strong client relationships and delivering strategies that align with their business objectives. I am eager to bring my experience and enthusiasm to a forward-thinking organization that values innovation and results.\" Expert On: Digital Marketing (Google Ads, Display Ads, YouTube Ads, Performance Max, Shopping Ads and LSA) Meta Ads ( Facebook Ads & Instagram Ads) Linkedin Ads Report Creation & Presentation Account, Campaign, & Ad Group Setup Keyword Research Team Leadership Project Management Product Training Marketing Team Management Branding & Advertising Google Analytics E-comm Marketing (Google Merchant Center, Product Feeds) CRM Automation Email Marketing Graphic Design (Adobe Photoshop, Canva) Website Front-End Design (Wix, Shopify, WordPress) Podcast (Content Creation Strategy & Monetization)
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