Nancy Bono

About Nancy Bono

I’m a marketing and communications leader with 20+ years of experience helping organizations in healthcare, education, nonprofit, and media tell their stories and grow their reach.I co-founded and scaled a full-service agency into a multi-million-dollar business, led award-winning campaigns, and partnered with mission-driven organizations to make limited budgets go further. Along the way, I’ve mentored interns into director-level roles, built long-term client relationships, and kept a simple, no-fluff approach to strategy and execution.Today, I work as a strategic consultant and fractional CMO, partnering with nonprofits and community organizations that need senior-level guidance. At the same time, I’m open to full-time leadership roles where I can help a team align their vision, strengthen outreach, and create measurable impact.What drives me is purpose: building campaigns that matter, lifting up voices that need to be heard, and helping teams succeed together.Specialties: Marketing Strategy • Brand Development • Media Planning & Buying • Nonprofit Outreach • Healthcare & Education Marketing • Public Awareness Campaigns • Strategic Partnerships • Team Leadership • Client Relations • Budget Oversight • Community Engagement • RFP Development

Experience

1. Partner

   Mpitoo

   May 2014 — Present · Lynchburg, VA, US

   Launched a full-service agency dedicated exclusively to nonprofits, growing it into a $1MM operation.Developed the “whiteboard approach” to unify stakeholders and clarify messaging.Delivered $50K+ in annual pro bono and discounted services to nonprofits.Created award-winning campaigns for organizations like Transitions LifeCare, Walk for Hope, Habitat for Humanity, and Note in the Pocket.

Education

• University of Scranton

  Bachelor of Arts (B.A.), Multi/Interdisciplinary Studies

  1983 — 1987

• University of Scranton

  BA, Interdisciplinary Studies, Concentrations in Communications and Science

  1983 — 1987

Skills

• Social Media
• Public Relations
• Email Marketing
• Social Media Marketing
• Marketing Strategy
• Integrated Marketing
• Advertising
• Media Planning
• Sem
• Digital Marketing
• Interactive Marketing
• Ppc
• Creative Direction
• Copywriting
• Digital Media
• Outdoor Advertising
• Marketing Communications
• Management
• Mobile Marketing
• Advertising Sales
• Broadcast
• Media Buying
• Television
• Digital Strategy
• Marketing
• Online Marketing
• New Media
• Brand Development
• Online Advertising
• Creative Strategy
• Strategic Communications
• Brand Awareness
• Interactive Advertising
• Direct Marketing
• Corporate Branding
• Radio
• Relationship Marketing
• Radio Advertising
• Media Strategy