Nancy Baron

About Nancy Baron

With 20+ years of experience in consumer-packaged goods, I specialize in transforming insights into breakthrough innovations. I\'ve led the development and launch of successful new products across top-tier companies including Kraft Foods, Unilever, Johnson & Johnson, and Pepperidge Farm—spanning categories including snacks, cereals, beverages, fabric softeners, and bakery.I also bring a dynamic edge from working with agile, high-growth companies such as Blue Buffalo, a trailblazer in premium pet food, and I-Health, a high-growth nutritional supplement company. These experiences sharpened my ability to thrive in entrepreneurial environments and accelerate innovation.My passion lies in turning consumer insights and market trends into actionable strategies that spark new products and platforms that drive growth. I’m known for influencing cross-functional teams and senior leadership through sharp analytical thinking, creative problem-solving, and a collaborative mindset.Expertise: • Brand Strategy and Positioning• Consumer Insights• Emerging Trends• Front End Innovation and Pipeline Development• Business Analysis and P&L Management • Advertising & Communication • Cross Functional Team Leadership • Product Development• Commercialization• Brand Building • Agency Partnership

Experience

1. Adjunct Professor of Marketing

   Sacred Heart University

   Aug 2023 — Present · Fairfield, CT, US

   Adjunct Marketing Professor specializing in marketing strategy and consumer insights. I bring real-world experience into the classroom to connect theory with practice, spark critical thinking, and inspire creative, data-informed solutions. My teaching emphasizes hands-on collaboration and applying marketing principles to real-world challenges.

Education

• University of Delaware

  Bachelor of Science (BS), Business Admin/Marketing

• University of Bridgeport

  Master of Business Administration (MBA), Marketing

Skills

• Product Launch
• Brand Development
• Product Innovation
• Competitive Analysis
• Brand Management
• Cross-Functional Team Leadership
• Marketing Strategy
• Strategic Brand Positioning
• Global Marketing
• Snacks
• Advertising Management
• Consumer Insight
• Commercialization
• Marketing
• Marketing Research
• Innovation
• Consumer Marketing
• Positioning
• Management
• Market Research
• Customer Insight
• Brand Equity
• Branding & Identity
• Fast-Moving Consumer Goods (Fmcg)
• Fmcg
• Innovation Development
• Consumer Packaged Goods Marketing
• Product Development
• Strategy
• Marketing Communications
• Brand Architecture
• Consumer Products