Nancy Trafton

Director of Marketing and Communications @Indiana University Southeast

New Albany, IN, US

Directs a small team of marketing and communications professionals to serve the needs of the university. Responsible for assisting enrollment to achieve recruitment and retention goals while improving the reputation and recognition of the university in a highly competitive market. Key Accomplishments: • Transitioned the university recruitment efforts from a print and traditional media-based marketing plan to digital-based marketing strategy resulting in a 47% increase in undergraduate and 52% increase in graduate applications in four years. • Implemented changes to paid, owned, and earned media channels resulting in a 40% increase in unaided awareness, 29% increase in aided awareness and 80% increase in consideration in the Louisville market area over an 18-month timeframe. • Chief content manager for campus website, Directs content updates with web team, serves as liaison to campus leadership and faculty on site content. Co-directing the redesign and transition of the campus website to a new platform with greater marketing focus. • Campus liaison to IU Government Relations to manage campus contact and reporting with state and federal leaders to comply with state and federal lobbying laws. This reporting is essential to IU Southeast maintaining 501(c)3 status. • Serves as campus Public Information Officer and member of University Policy Group for emergency management situations such as active shooter, campus shutdowns and any campus emergency. Primary media contact for news stories related to any campus development or activities.

Iowa State University

BS