Nancy Tao Go
Consumer Marketing Executive | CMO at Devoted Health (ex-Wayfair, Chewy, P&G)
- Role
- Chief Marketing Officer at Devoted Health
- Location
- Boston, MA, US
- LinkedIn followers
- 500 followers
About Nancy Tao Go
Nancy specializes in brand building - from envisioning and launching new mass household brands to scaling meaning and product innovation to fuel brand growth. She is an industry-agnostic executive focused on growth operations and consumer brand creation. Currently serving as Chief Marketing Officer for Devoted Health, fastest growing medicare company on a mission to improve the health and well-being of older Americans through higher quality, more affordable, and more caring health care.Previously or currently engaged with launching or accelerating growth for a range of consumer and retail companies, from multi-billion dollar brands such as Wayfair, Chewy, and P&G/Gillette to earlier stage startups such as Droplette (skincare), Dia (fashion), Tally (fintech), and Arteza (art supplies).Nancy is passionate about the impact of mentorship and entrepreneurship, serving on the board of Big Sisters Association of Boston and Duke’s Innovation and Entrepreneurship Advisory Committee, and as a mentor/speaker for HBS Startup Bootcamp and Praxis Labs.
Experience
Chief Marketing Officer
Jan 2018 — Present · Boston, MA, US
Devoted is a company enabling better healthcare for older Americans. I joined this company pre-revenue with a dream to build a meaningful consumer brand for elders. Founded in 2017 with sequential years of record-breaking growth. In 2025, active footprint in 20 states and working alongside 2K+ colleagues.
Education
Stanford University Graduate School of Business
MBA
2003 — 2005
Duke University
Bachelor of Science, Economics, Math
1996 — 2000
Skills
- Digital Strategy
- Digital Media
- Marketing Management
- Competitive Analysis
- Social Media
- Marketing
- Product Marketing
- Product Innovation
- Product Development
- Brand Development
- Segmentation
- Customer Insight
- Management
- Consumer Products
- Brand Management
- Mobile Devices
- Digital Marketing
- Strategy
- E-Commerce
- Analytics
- Public Relations
- Brand Architecture
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