Nancy Scherden
- Role
- Blue Cross Blue Shield Association
- Location
- Chicago, IL, US
- LinkedIn followers
- 500 followers
About Nancy Scherden
As a Strategic Marketing Research and Insights Leader, I have worked in an array of B2B…
Experience
Education
Western Michigan University - Haworth College of Business
Bachelor of Arts (BA), Marketing/Marketing Management, General
Skills
- Market Research
- Brand Equity
- Quantitative Research
- Business Intelligence
- Marketing Research
- Strategy
- Marketing
- Analytics
- Business Strategy
- Crm
- Forecasting
- Integrated Marketing
- Pricing
- Competitive Analysis
- Program Management
- Market Intelligence
- Product Management
- Brand Management
- Cross-Functional Team Leadership
- Competitive Intelligence
- Marketing Strategy
- B2b
- Consumer Insight
- Data Analysis
- Product Development
- Analysis
- B2b Marketing
- Strategic Thinking
- Market Planning
- Project Management
- Strategic Planning
- Six Sigma
- Brand Development
- Segmentation
- Product Marketing
- Product Innovation
- Brand Awareness
- Consumer Behaviour
- Leadership
- Advertising Research
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