Nancy S.
Millennial Farmer(Trained in Hydroponic Farming Techniques)| B2B & D2C Marketing| Digital Marketing| IIM-l | Public Relations - Bharatiya Vidya Bhawan, New Delhi | Marketing Specialisation-MIT PUNE.
- Role
- Head of Marketing and Public Relations at Honey Hut
- Location
- Delhi, DL, IN
- LinkedIn followers
- 500 followers
About Nancy S.
co-founder of Indigreens-Future Farmers, an urban farm promoting sustainable farming and…
Experience
Head of Marketing and Public Relations
Dec 2024 — Present · Noida, IN
Reports To:Founder & Dirretor Key Responsibilities:1. Brand Strategy & PositioningDefine and maintain Honey Hut’s unique brand identity.Oversee all brand assets – visual identity, packaging, tone of voice.Ensure consistency across digital, print, stores, and product packaging.2. Digital Marketing & CampaignsManage full-funnel campaigns across Instagram, Meta, Google, YouTube.Oversee SEO, performance marketing, content marketing, and influencer strategy.Launch seasonal and product-specific campaigns (e.g, Diwali Hampers, Winter Coffee Combos).3. PR & Media RelationsBuild media relationships and manage public image of Honey Hut.Draft press releases, coordinate brand stories with media outlets.Organize launch events, interviews, and coverage for new store openings or product lines 4. D2C & Online Sales GrowthLead strategy for online sales of cookies, honey, and gifting via website & marketplaces (Amazon, Flipkart).Oversee conversion optimization, email marketing, and CRM/Loyalty initiatives.5. Store-Level & Local MarketingSupport store launches with customized marketing rollouts.Create templates and toolkits for regional managers and franchisees.Drive footfall through geo-targeted campaigns, events, and partnerships.6. Team LeadershipLead and build a team of specialists: social media, graphic design, marketing communications, digital ads, and agency partners Conduct weekly sprints, reviews, and creative workshops.Train franchisees and staff on brand voice and marketing SOPs.
Education
Maharashtra Institute of Technology
Bachelor of Commerce - BCom, Marketing/Marketing Management, General
2010 — 2013
Indian Institute of Management, Indore
Executive Programme , Digital Communication and Media/Multimedia
Bharatiya Vidya Bhavan's
Master’s Degree, Public Relations/Image Management
2014 — 2015
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