Nancy Moore
Product Lead, Paid Search & Technology
- Role
- Product Lead, Paid Search & Technology at Lewis Media
- Location
- New Kent, VA, US
- LinkedIn followers
- 500 followers
About Nancy Moore
Specialties: Paid Search, Shopping Campaigns, Conversion Tag Implementation, Retail Media Networks, Bid Management, Web Analytics, Display Advertising, Call Tracking, Online Media Planning, Strategy, Media Buying, Advertising OperationsGoogle Ads, Google Analytics - Universal and GA4, Google Tag Manager, Bing Ads, Adobe Advertising Cloud, Adobe Experience Cloud, Adobe Launch, Domo, Skai (Kenshoo), Productsup, Datafeeds, DCM, Facebook, Google Optimize, Amazon, Walmart, Instacart
Experience
Product Lead, Paid Search & Technology
May 2022 — Present
Paid Search, Shopping Campaigns, Retail Media Networks, Conversion Tag/Pixel Management- both Google Tag Manager and Adobe Launch, Domo, Skai (Formerly Kenshoo), Channel Analysis, Web Analytics, Google Analytics - GA4, Call Tracking, Forecasting, Adobe Advertising Cloud
Education
Virginia Wesleyan University
Bachelor of Arts (B.A.), Psychology
1996 — 2000
Skills
- Data Feeds
- Kpi Dashboards
- Advertising Operations
- Online Planning
- Online Advertising
- Ppc
- Keyword Research
- Display Advertising
- Bing
- Cognos
- Kenshoo
- Dynamictag Management
- Budget Forecasts
- Performance Dashboards
- Social Media
- Search Advertising
- Google Adwords
- Google Ad Planner
- Yahoo Search Marketing
- Adobe Media Optimzer
- Webtrends Analytics
- Productsup
- Budget Monitoring
- Comparison Shopping Engines
- Dart for Publishers
- Google Adwords Professional
- Digital Marketing
- Sem
- Forecasting
- Google Merchant Center
- Marketing Strategy
- Strata
- Google Analytics
- Doubleclick
- Dashboard
- Digital Media
- Interactive Marketing
- Conversion Optimization
- Kpi Reports
- Omniture
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