Nancy Pollio

About Nancy Pollio

I am a transformative marketing leader with over 15 years of experience building teams and brands. As VP of Content at Best Lawyers, I oversee our digital marketing strategy, partnerships, audience development, search engine performance, and media division.Key achievements in my career include:Exited Private Equity Executive: Successfully navigated the complexities of private equity, resulting in a high-value exit.Global Media Partnerships: Managed and expanded global media partnerships, enhancing the brand\'s reach and influence.Building a Marketing Team: Built a high-performing marketing team from the ground up, driving consistent year-over-year growth.

Experience

1. Vice President of Content

   Best Lawyers

   Jan 2025 — Present

   Best Lawyers is a private equity-backed company offering SaaS products and marketing services to the legal industry worldwide.I built and grew the marketing department from the ground up. My team now fuels the growth of the business through digital marketing, public relations, strategic communications, field marketing, social media, content strategy, SEO/SEM, and brand management. They rule.Key Achievements:Successfully executed three major rebranding initiatives, revitalizing the company\'s market presence and brand identity.Built and grew a dynamic marketing function from the ground up, leading a talented group of 15 marketers and building out our martech stack.Manages and sustains a multi-million dollar product line, driving continuous growth and profitability.Played a pivotal role in guiding the company through a successful private equity exit.

Education

• Temple University

  Bachelor of Arts (B.A.), Cultural Anthropology

  2002 — 2006