Nancy Kooienga
Marketing | Branding | Marketing Strategy | Digital & Traditional Marketing | Marketing Communications | Positioning | New Product Development
- Role
- Director, Marketing & Communications at Michigan Sbdc
- Location
- Grand Rapids, MI, US
- LinkedIn followers
- 500 followers
About Nancy Kooienga
Innovative marketing professional with expertise in a wide range of industries, including- Nonprofit- Health care & life sciences- Manufacturing- Higher education- Retail- Packaged goods- Financial services and more- Proficient in developing marketing strategies, growth opportunities and effective marketing communications in both digital and traditional channels- Manager of teams ranging in size from nine to being an individual contributor- Recognized for highly successful relationships with clients, agencies, constituents and cross-functional teams- Creative and analytical, motivated by exceptional results- As a Marketing Consultant, I\'ve helped build businesses large and small, though positioning, naming, product development, website development, copywriting, packaging and promotion- At Van Andel Institute, I orchestrated a campaign that drove awareness +13%- At Sassy, I managed the $4 million net sales Feeding Team Business Unit, achieving gross profit of 35% versus goal of 28%, direct contribution margin of $.98 million versus goal of $.66 million and inventory turns of 6.8x versus goal of 4.5x- At Calvin College (now University), I established the inaugural Communications & Marketing department of nine team members.Contact me at n••••••••@gmail.com
Experience
Director, Marketing & Communications
Jan 2022 — Present · Grand Rapids, MI, US
Education
University of Minnesota - Carlson School of Management
Master of Business Administration - MBA
University of Michigan - Stephen M. Ross School of Business
Master of Business Administration - MBA, 6/20 classes completed
Calvin University
Bachelor of Arts - BA
Skills
- Creative Direction
- Strategy
- Cross-Functional Team Leadership
- Marketing Strategy
- Integrated Marketing
- Market Research
- Social Media
- Event Management
- Leadership
- Digital Marketing
- Marketing Communications
- Retail
- Product Management
- Marketing
- Management
- Social Media Marketing
- Advertising
- Brand Development
- Product Development
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