Nancy Kaushik
PPC Team Lead | Digital Strategist | IIM Nagpur Alumni
- Role
- Ppc Analyst at Wildnet Technologies
- Location
- Ghaziabad, IN
- LinkedIn followers
- 500 followers
Experience
Ppc Analyst
Aug 2016 — Present · Noida, IN
Managing Pay Per Click (PPC) campaigns in Google Adwords, Bing & Analytics for clients ranging from e-commerce, large scale & small medium enterprises. Work exclusively to strategize and analyze ROI for PPC management offerings. Utilize compelling ad copy, Google AdWords editor, A/B testing, exact phrase vs broad matching, negative keywords, etc. to identify and correct poor performers. Develop custom monthly reporting deliverables for each client by analyzing website and paid search campaign. Analyze detailed data including CPC, impressions, CTR and conversions to reach desired CPA levels, increase ROI and increase lead generation. Reporting of campaigns with in-depth analysis on performance of keywords, ad copies, bounce rates, etc. Provide best practices recommendations and consulting to clients. Formulating digital strategy for delivering best ROI for campaigns on various result oriented matrices of cost per click Creating engaging social media strategies and execution plans that cultivated audiences, increased web presence and enhanced brand awareness Monitoring the success of Social Media Campaigns through KPIs, and dashboards
Education
Delhi University
Bachelor of Science (BSc), Mathematics
2003 — 2006
Symbiosis Institute of Management Studies
PGDBA, Finance
2007 — 2009
Indian Institute of Management Nagpur
Post Graduate, Digital Strategy and Marketing Analytics
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